Key skills
SQLAnalyticsBI
About this role
Role Overview
- Own web measurement instrumentation and governance across Zscaler web properties including GTM, data-layer requirements, and tracking support
- Build and maintain scalable reporting and analytics foundations including automated dashboards and platform integrations
- Deliver performance insights using SQL and BI tools to connect web behavior to downstream lead quality and pipeline outcomes
- Lead the CRO and experimentation program end-to-end from hypothesis development and test design to implementation and results readouts
- Drive cross-functional execution by partnering with Web Engineering and UX/Design to maintain an optimization backlog and roadmap
Requirements
- 8+ years in digital marketing, with at least 4 years focused squarely on tag management, reporting, and CRO
- Hands-on experience with experimentation platforms such as Webflow, Intellimize, Optimizely, or VWO
- Expert-level proficiency in Google Analytics and Google Tag Manager
- Experience measuring performance across paid media platforms including LinkedIn Ads and Google Ads
- Proven ability to create wireframes and lead technical teams through the implementation of CRO tests.
Tech Stack
- SQL
Benefits
- Various health plans
- Time off plans for vacation and sick time
- Parental leave options
- Retirement options
- Education reimbursement
- In-office perks, and more!