Design and manage multi-channel campaigns: LinkedIn outreach + ads, email funnels & nurture, landing pages, and partnership campaigns.
Define ICPs, offers, messaging maps, and test hypotheses that shape our go-to-market strategy.
Launch and oversee LinkedIn sequences and GoHighLevel automations.
Maintain organized UTMs, campaign taxonomy, and tracking to ensure clean attribution.
Ensure seamless lead handoff into our in-house app/CRM — every lead counts.
Lead creative briefs and SLAs with the Design team (social posts, reels, carousels, landing page blocks).
Review assets to ensure message-market fit, brand consistency, and compliance.
Uphold our brand pillars, style, and voice across all campaigns.
Build campaign proposals outlining goals, audience, offers, creative briefs, and budgets.
Produce clear performance reports with actionable insights and recommendations for continuous improvement.
Run A/B tests across hooks, offers, landing pages, and sequences.
Capture learnings and build playbooks to elevate future campaigns.
Work closely with Operations, Sales, and Client Success for smooth handoffs, data integrity, and feedback loops.
Be a communicator of wins, challenges, and insights across the team.

Master’s degree in Marketing, Business Management, or related field
3+ years in B2B / SaaS / performance marketing roles
Hands-on experience with LinkedIn outreach, email funnels, landing pages, and automation (GoHighLevel or similar)
Proven track record running multi-channel campaigns with strong attribution
Strong skills in brief-writing, creative review, and campaign processes
Analytical mindset; comfortable working with dashboards, UTMs, and performance data
Excellent English communication skills
Collaborative spirit; thrives in fast-paced environments.

Marketing Lead

Key skills