Research and write long-form content including Guides, blog posts, white papers, reports, briefs, webpages, and voice-over scripts
Create short-form content including webinar abstracts, emails, social posts, text for graphics, event banners, and paid ads
Write across styles and audiences: Informational, social, web, executive, and casual
Translate complex or technical topics into clear, approachable copy—without losing accuracy
Deliver copy that’s easy for downstream partners (designers, developers) to implement correctly
Work within compliance requirements and feedback cycles while maintaining voice and intent
Execute against defined content briefs and priorities provided by Smarsh teams
Edit for clarity, consistency, and flow while preserving meaning
Rewrite technical content to sound more conversational and audience-friendly
Proofread and perform final QA on designed assets (graphics, emails, banners, landing pages) to ensure copy accuracy
Ensure content aligns with brand voice, style guidelines, and compliance expectations
Spot ways to strengthen campaigns/projects with high-impact supporting content (e.g., companion blog posts, landing page enhancements, email follow-ups, social cutdowns)
Recommend innovative reuse opportunities (turn one strong asset into multiple channel-ready versions)
Flag content that’s duplicative, unnecessary, or unlikely to perform—suggest simpler alternatives when appropriate
Support editorial planning and brainstorming with internal team
Requirements
Proven experience as a freelance/contract writer in a B2B environment
Experience working closely with Business Unit teams and compliance stakeholders
Strong editor with excellent attention to detail
Familiarity with AP Style and a strong advocate for plain-English writing
Comfortable reviewing and improving AI-generated copy
Ability to quickly internalize and write to the Smarsh brand voice and style
Strong research skills and ability to synthesize complex information
Bonus skills & experience:
Familiarity with financial services or regulated industries
A general understanding of how to write for Search and AI inclusion