Own earned media strategy (proactive + reactive) across music, tech/startup, creator economy, and finance
Expand Duetti’s media mix beyond traditional press, including social-first news outlets, solo bloggers, newsletters/Substacks, podcasts, and creator-led media, as well as trades and business press
Build and run an always-on pitch engine (cadence of angles, targets, outreach, follow-ups, and conversions)
Develop pitchable narratives and storylines, including founder POV and category narratives, company announcements, market insights, artist case studies, and more.
Maintain a lightweight “comms CRM” of reporters/outlets/creators with active pitch pipeline with clear status and follow-up timelines.
Own outreach and relationship management over time with thoughtful check-ins, rapid responsiveness, context sharing, and rapport-building that compounds.
Partner with team on content ideation and packaging that can be pitched externally or published on owned channels (blog, LinkedIn, exec channels).
Collaborate on and help manage executive thought leadership pieces (LinkedIn, op-eds, commentary, quotes, briefing docs, talking points).

2–5 years experience in content-led communications, growth marketing, integrated marketing, or a high-output marketing role at a startup/media brand
Proven ability to pitch, place, and build relationships with relevant outlets/voices (traditional and/or new media)
Strong writing and packaging skills: crisp pitches, narrative framing, exec voice ghostwriting
Highly organized operator: can manage pipeline, follow-ups, and responsiveness without dropping threads
Nimble and hands-on: equally comfortable setting strategy and executing daily outreach
Credible interest in (and ability to learn quickly) the intersection of music, creators, tech, and finance; prior exposure to one or more is a plus
Tenacious with desire to drive results
high urgency, persistence, curiosity, and resilience in outbound relationship-building

Growth Communications Lead

Key skills