Assist with website content updates via Wordpress CMS
Assist Marketing operations with administration of HubSpot email marketing system, including monitoring performance of forms, and assisting with projects to improve data cleanliness and operational efficiency.
Monitor and analyze performance metrics across social media, email campaigns and web traffic, translating raw data into concise actionable summaries for the team (primarily via HubSpot and Google Analytics).
Extract high-impact quotes from video transcripts to identify “hooks” for target audiences
Contribute to and organize a centralized MarComms quote database, categorizing assets by theme and audience to streamline future content creation and storytelling
Develop first drafts of engaging content for LinkedIn ensuring all posts align with Upstream’s brand voice and engagement goals
Create social media graphics using Canva or Adobe Creative Suite
Support the organization’s rebrand project by migrating legacy documents into new brand templates
Support daily news monitoring
Assist with intranet maintenance and updates
Support internal newsletter distribution and track engagement metrics (via Google Forms)
Assist with the collection and analysis of survey metrics from our org-wide retreat (via Google Forms), and prepare presentations to summarize findings for leadership
Additional duties as assigned
Requirements
Pursuing a degree in Communications, Marketing or a related field.
Strong communication skills, both written and verbal
Detail-oriented with excellent organizational skills
Ability to maintain confidentiality and handle sensitive information with discretion
Experience with file management in Google Drive, creating and organizing documents
Proficiency in Microsoft Office applications (Word, Excel, PowerPoint) and Google Workspace (Docs, Sheets, Slides, Forms)
Experience with a website CMS (Wordpress, Wix, etc.) and/or and email marketing platform (HubSpot, MailChimp, etc) a plus.
Enthusiastic about learning and contributing to the MarComms function
Tech Stack
WordPress
Benefits
Comprehensive benefit package including medical, dental, vision, life insurance
Long and short term disability
401K with a match
Generous vacation, personal, sick and holiday time off
Parental leave
Professional development
Fitness and cell phone allowance for all full time employees and part time employees who work a minimum of 24 hours per week