Define Circuit’s positioning, messaging, and category narrative across core buyer personas and industries.
Develop clear, compelling use-case narratives tied to real manufacturing workflows (partner enablement, CPQ, technical support, product selection, etc.).
Partner with Sales to build sales enablement assets, talk tracks, and objection-handling frameworks grounded in customer reality.
Lead customer discovery to understand pain points, buying motivations, and language—and translate those insights into messaging and product feedback.
Serve as a power user of the product to deeply understand workflows, value moments, and friction.
Shape product launches, roadmap communication, and feature narratives in close collaboration with Product and Product Management.
Build foundational GTM artifacts: website messaging, pitch decks, one-pagers, case studies, and demo narratives.
Identify patterns across customers and deals and communicate those insights back to Product and Leadership.
Help define Circuit’s ICP, personas, and segmentation strategy as we scale.
Act as a strategic thought partner to Circuit’s founders and executives on how Circuit shows up in the market.
Wear multiple hats across marketing in an early-stage environment, stepping beyond core product marketing as needed to support brand, content, and go-to-market initiatives.
Partner cross-functionally with internal teams and external agencies to shape and execute demand generation programs, campaigns, and brand strategy as Circuit scales.
Requirements
6–10+ years of experience in Product Marketing, Product Management, Solutions Consulting, or GTM roles with deep customer exposure.
Proven ability to translate complex products into clear, compelling narratives for both technical and business audiences.
Experience working with enterprise SaaS, AI products, or complex B2B platforms (manufacturing or industrial experience is a strong plus).
Demonstrated success partnering closely with Sales and Product in fast-moving environments.
Comfort operating without a playbook—you enjoy building the plane while flying it.
Strong intuition for messaging, positioning, and storytelling grounded in real customer value.
Benefits
A true founding role with ownership over how Circuit goes to market.
Direct partnership with the CEO, CPO, and GTM leadership.
The opportunity to define a new category at the intersection of AI and manufacturing.
Competitive compensation, meaningful equity, and employer-paid benefits.
Flexible PTO and access to the latest AI tools.A values-driven culture that rewards clarity, ownership, and velocity.