Founding Product Marketer

Highlight is building a shared intelligence layer for the modern workforce, and they are seeking a strategic founding Product Marketer to own the narrative and messaging for their product. This role involves refining the product narrative, leading go-to-market strategies, and enabling sales teams with the necessary tools and insights.

Responsibilities:

• Refine and evolve the Highlight AI narrative
• Define target segments, pricing strategies, marketing messaging and distribution channels
• Create the 'toolkit' for our front-line teams, including pitch decks, case studies, product one-pagers, and competitive battlecards
• Conduct interviews and analyze usage data to influence the product roadmap and identify new growth opportunities
• Manage our design partners, testers, discord server, do outbound messaging like change logs and drip email campaigns