The Senior Demand Generation Manager will build and lead our demand engine—owning the strategy, execution, and performance of campaigns that accelerate pipeline growth across Canada + the U.S.
You will architect, launch, and optimize integrated marketing programs that fuel awareness, generate qualified leads, and convert intent into measurable revenue impact.
This role is both strategic + hands-on. You are building from the ground up.
You will partner closely with Sales, Sales Operations, and Marketing to implement scalable lead acquisition, nurture, automation, and reporting frameworks that enable predictable pipeline creation.

5–8+ years in B2B demand generation, performance marketing, or growth role
Experience building integrated campaigns across SEM, paid social, email automation, and nurture
Hands-on expertise with Salesforce and MAP (HubSpot, Marketo, Pardot, or equivalent)
Strong analytical & funnel optimization skills
Proven ability to build from the ground up in a scaling environment
Collaborates well cross-functionally – especially with Sales + Sales Ops
Builder mindset, bias for execution, strong prioritization skills

Senior Demand Generation Manager

Key skills