Brand Positioning & Value Proposition: Own the brand narrative. Define and refine KOHO’s positioning in the market to ensure we stand out in a crowded fintech landscape.
Integrated Campaign Strategy: Develop and lead brand-building campaigns that drive awareness and acquisition.
Go-to-Market (GTM) Leadership: Design and execute GTM strategies for new product and feature launches to increase user engagement, retention and profitability.
User-First Advocacy: Champion a "user-first" mentality. Demonstrate a deep curiosity for our user base by leveraging qualitative and quantitative insights to inform all marketing strategies.
Analytics & Optimization: Utilize strong analytical skills to set KPIs, measure campaign effectiveness, and optimize spend/efforts for maximum ROI.
Cross-Functional Collaboration: Partner with Product, Creative, Affiliate, Social, and Performance teams to ensure consistent messaging and seamless execution.

Strategic & Analytical: You can build a high-level strategy, execute seamlessly and also dive deep into the data to prove what’s working.
A Storyteller: You know how to translate complex product features into compelling consumer benefits.
Collaborative Leader: You excel at aligning multiple stakeholders and driving projects forward without friction.
Curious: You are obsessed with understanding human behavior and the "why" behind user actions.
An Owner: You have strong agency and believe that you have the power to make things happen and to influence positive change.
Must be legally eligible to work in Canada

Competitive compensation & equity
Generous vacation + Wellness days + Flex Days + holiday closure
Remote-first environment + coworking support + yearly all hands retreat
Access to coaching & growth programs
Parental top-up & leave policies
Comprehensive health benefits
Power-up budgets for books, home office setup, phone & internet, AI tools, and professional development

Senior Manager, Integrated Marketing

Key skills