Support and execute Promat US’s digital marketing strategy across web, email, search, and social channels.
Maintain and update the Promat US website using Optimizely (Optimizely experience required). Ensure consistency and optimize user journeys to improve performance and conversions.
Build, manage, and optimize email campaigns and automated workflows in HubSpot (HubSpot experience required). Monitor engagement metrics and continuously improve performance.
Identify and segment audiences for targeted email efforts.
Support and manage paid media campaigns, including Google Ads, LinkedIn, and display advertising. Collaborate with international Promat branches to align campaign calendars and planning.
Track digital performance across all channels. Analyze data to support continuous improvement through testing, measurement, and refinement.
Follow lead qualification processes to support lead flow and maintain data integrity in Salesforce. Work closely with sales to ensure effective lead handoff and tracking.
Requirements
5-10 years of experience in B2B digital marketing in the industrial, construction, or building materials markets (required)
Hands-on experience using Optimizely (required) for website management
Hands-on experience using HubSpot (required) for email marketing and marketing automation
Strong experience with SEO, lead generation, and paid media campaign management
Proficiency with Google Analytics and digital performance reporting
Experience working with Salesforce or another CRM
Strong analytical skills with the ability to translate data into actionable insights
Excellent organizational and communication skills
Benefits
Competitive salary with annual salary review and bonus.
FULLY paid top tier medical, dental, & vision benefits for you and your family.
Outstanding paid time off policy.
Flexible work arrangement.
Student Loan Assistance, up to $5,000 annually as eligible.
Learning and Development Opportunities including Tuition Reimbursement.
Highly engaged culture, stable workforce, within a strong, growing global company.