Key skills
AnalyticsSalesforceCRMCommunicationSales
About this role
Role Overview
- Support and execute Promat US’s digital marketing strategy across web, email, search, and social channels.
- Maintain and update the Promat US website using Optimizely (Optimizely experience required). Ensure consistency and optimize user journeys to improve performance and conversions.
- Build, manage, and optimize email campaigns and automated workflows in HubSpot (HubSpot experience required). Monitor engagement metrics and continuously improve performance.
- Identify and segment audiences for targeted email efforts.
- Support and manage paid media campaigns, including Google Ads, LinkedIn, and display advertising. Collaborate with international Promat branches to align campaign calendars and planning.
- Track digital performance across all channels. Analyze data to support continuous improvement through testing, measurement, and refinement.
- Follow lead qualification processes to support lead flow and maintain data integrity in Salesforce. Work closely with sales to ensure effective lead handoff and tracking.
Requirements
- 5-10 years of experience in B2B digital marketing in the industrial, construction, or building materials markets (required)
- Hands-on experience using Optimizely (required) for website management
- Hands-on experience using HubSpot (required) for email marketing and marketing automation
- Strong experience with SEO, lead generation, and paid media campaign management
- Proficiency with Google Analytics and digital performance reporting
- Experience working with Salesforce or another CRM
- Strong analytical skills with the ability to translate data into actionable insights
- Excellent organizational and communication skills
Benefits
- Competitive salary with annual salary review and bonus.
- FULLY paid top tier medical, dental, & vision benefits for you and your family.
- Outstanding paid time off policy.
- Flexible work arrangement.
- Student Loan Assistance, up to $5,000 annually as eligible.
- Learning and Development Opportunities including Tuition Reimbursement.
- Highly engaged culture, stable workforce, within a strong, growing global company.