Define and own the category strategy for VM Essentials and Morpheus Enterprise aligned to HPE's hybrid cloud and GreenLake vision.
Develop differentiated positioning, messaging, and value propositions versus alternative solutions.
Translate category strategy into actionable sales plays, campaigns, and enablement assets.
Partner with various sales resources to drive enablement, pipeline creation, and revenue growth.
Maintain cross-functional alignment by collaborating with sales, product marketing and management, enablement teams, channel/MSP teams, and GTM leads to ensure deliverables are effectively activated and business outcomes are achieved.
Partner with Channel, MSP and CSP leadership to co-develop execution plans: partner messaging, demand campaigns, enablement sessions and co-sell incentives.
Shape the competitive strategy by continuously assessing market dynamics and translating industry insights into category direction.
Function as the voice of the market to product management, influencing roadmap prioritization and feature alignment.
Build and maintain senior-level relationships with the sales force and key partners.

Bachelor’s degree in Marketing or Finance; MBA or advanced degree preferred.
8–12 years of professional experience, ideally combining sales, product marketing, and GTM strategy.
Strong understanding of virtualization technologies and cloud platforms.
Proven ability to work in a cross-functional, collaborative environment.
Experience operating in a complex, multi-country environment.
Proven success working with channel
and partner-led models.
Experience working with Cloud Service Providers (CSPs) and Managed Service Providers (MSPs), including understanding of their technical architecture and service delivery models.
Demonstrated ability to align product or category strategy to CSP/MSP GTM motions, consumption models, and partner programs.

Category Manager

Key skills