Product Marketing Manager, AdTech

Role Overview

• Own the end-to-end go-to-market strategy and execution for Hightouch’s AdTech products, integrations, and industry solutions.
• Conduct customer, partner, and market research to identify unmet needs, quantify opportunities, and sharpen how our products win versus alternatives.
• Develop compelling competitive and category narratives around topics like signal loss, identity and audiences, measurement, and AI-driven media optimization.
• Create and refine differentiated positioning and messaging for key media buyer and media seller personas (e.g., advertising, product, and data teams).
• Translate complex technical capabilities (identity resolution, onboarding, clean rooms, conversion APIs, etc.) into clear, outcome-focused value propositions for prospects, customers, and internal teams.
• Build and maintain simple, repeatable messaging frameworks and battlecards that help Sales and partners win AdTech
• and media-led deals.
• Create, maintain, and continually improve core GTM assets that bring our positioning to life, including website messaging, decks, and sales enablement materials.
• Drive creation of thought leadership and growth content, including case studies, product announcements, op-eds, and blog posts that showcase how Hightouch improves media performance and drives advertising revenue.
• Partner closely with Growth Marketing and Sales to develop and execute account-based programs that generate new pipeline and expand existing customers.
• Externally evangelize Hightouch and our AdTech story at field events, customer briefings, partner enablement sessions, and webinars.

Requirements

• Experience in advertising or adtech: 5+ years leading advertising go-to-market or working as a paid media practitioner (as a media buyer or seller).
• Product marketing or solutions ownership: 3+ years owning product marketing, solutions, or sales enablement for an AdTech offering (e.g., SaaS platform, agency solution, or enterprise-owned media solution).
• Enterprise B2B background: Experience marketing, selling, or solutioning for enterprise companies, ideally focused on marketing, advertising, or data teams.
• Deep media & AdTech subject-matter expertise: Strong understanding of modern media channels, data strategies, and technology across paid social, search, programmatic, CTV/OTT, retail media, and/or measurement. Fluency talking about pixels, audiences, conversions, identity, clean rooms, attribution, lift, and optimization strategies with both marketers and technical stakeholders.
• Proven go-to-market execution: Demonstrated track record driving go-to-market for technical products or solutions, including positioning, launch planning, content and asset creation, and cross-functional execution.
• Market and competitive insight: Experience researching customer needs and market dynamics in advertising and adtech, and using those insights to sharpen positioning and prioritize opportunities.
• Communication & storytelling: Excellent written and verbal communication with both technical and non-technical executive stakeholders. Ability to synthesize complex concepts into clear, concise narratives and assets (slides, one-pagers, talk tracks) that help Sales and partners sell.
• Cross-functional leadership: Comfortable driving alignment across Product, Sales, Marketing, and Partnerships, influencing without authority, and keeping projects moving in a fast-paced environment.

Benefits

• meaningful equity compensation in the form of ISO options
• offer early exercise and a 10-year post-termination exercise window