Own and optimize the customer journey across a portfolio of DTC brands
Develop and execute comprehensive lifecycle strategies
Implement sophisticated retention programs
Build a testing culture to continuously improve customer value
Design and implement end-to-end lifecycle marketing programs across email, SMS, push, and emerging channels
Manage relationships with technology vendors, agencies, and freelancers to execute at high velocity

5-7+ years in lifecycle, retention, or CRM marketing roles at fast-growing DTC brands
Proven track record of improving key retention metrics
Experience managing or scaling brands from $10M+ to $50M+
Deep knowledge of retention and loyalty platforms (Klaviyo, Attentive, Yotpo, Smile.io, LoyaltyLion, etc.)
Strong proficiency with subscription platforms (Recharge, Skio, Bold, etc.)
Comfortable with analytics tools and building dashboards to track performance

Senior Lifecycle and Retention Marketing Manager

Key skills