Principal GTM Innovation Manager

Role Overview

• Develop AI-Driven Marketing Capabilities: Collaborate on initiatives to develop agentic capabilities for Adobe’s GTM practitioners. Scope use cases and translate data into actionable insights and next-best-action recommendations. Support Proof-of-Concept testing to improve agentic capabilities and recommendations.
• Foster Integrated GTM Strategy & Alignment: Drive strategic alignment and cohesion between Marketing, BDR and Sales, including rigorous definition and distribution of key value props, target segments, accounts and personas, and areas of highest revenue potential.
• Data Driven Problem-Solving: Use analytics to build efficiency and effectiveness into our marketing model. Create advanced marketing measurement capabilities. Build predictive models to optimize ROI, spend, and targeting.
• Translate Account, Persona, & Content Strategy and Actionable Insights: Use data to devise metrics, solve problems and influence executive decision-making. Contribute to the creation and evolution of marketing scorecards and dashboards.
• Cross-Functional Leadership: Lead cross-functional workstreams with stakeholders across Enterprise Marketing, PMM, Sales, Content Strategy, ACS, and DX Products to drive alignment and execution. Foster a culture of collaboration, innovation, and continuous improvement.
• Vision-setting and Storytelling: Paint the future of our GTM strategy: nurture early ideas into compelling visions. Define ‘what’s in it for me’ and why the time for change is now. Demystify incredibly complex topics at multiple altitudes.

Requirements

• 8
• 10+ years of experience including experience in B2B marketing, GTM strategy, or marketing operations, preferably in enterprise SaaS or tech
• Exceptional analytical and quantitative problem-solving skills, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
• Ability to develop concepts, build & improve prototypes, and implement scaled solutions
• Excellent communication and storytelling skills
• Proven ability to lead cross-functional initiatives and influence senior leaders
• Familiarity with AI-powered marketing tools, CRM systems, and campaign orchestration platforms
• MBA or equivalent experience preferred
• Comfort navigating ambiguity and driving clarity in fast-paced environments
• Familiarity with AI/ML concepts in marketing or decision sciences
• Management Consulting experience or structured problem-solving background preferred

Benefits

• Health insurance
• Retirement plans
• Paid time off
• Flexible work arrangements
• Professional development opportunities