Own and evolve the brand system
Define and refine Laurel’s visual identity, typography, layout systems, imagery direction, and brand voice in partnership with leadership.
Build durable AI-first systems that scale across web, product marketing, sales enablement, and content.
Empower creative and non-creatives to create and extend brand assets
Art direct major campaigns and launches, including web, video, social and press.
Personally design assets for web, blog, sales decks, launch materials, and social media when needed.
Be the guardian of the craft and maintain a high quality bar across all outputs.
Operate at an expert level in image prompting and generative visual workflows.
Develop repeatable, scalable AI pipelines for brand asset production that can be used by creative and non-creative partners
Systematize production where possible (template systems, prompt libraries, automation workflows).
Pioneer how AI reshapes brand storytelling and visual expression.
Maintain a strong “book” of trusted freelancers and creative partners (illustrators, motion designers, photographers, videographers, etc.)

A portfolio showcasing world-class brand and visual design work that you personally executed.
Clear evidence of individual contribution *and *art direction of other creatives
Experience working inside a fast moving product startup
bonus points for B2B, SaaS or professional services
AI-first design fluency. Extensive experience with one or more image or video generation tools and/or AI based workflows
Track record of creating, evolving and evangelizing visual identity and/or brand systems.
Comfortable working in small, high-performance teams.

Creative Director

Key skills