Key skills
Looker
About this role
Role Overview
- Manage and optimise Google Ads campaigns across Australia, the US, and New Zealand.
- Oversee the full campaign lifecycle — from planning and launch to optimisation and reporting.
- Handle monthly media spends ranging from $10K to $250K+.
- Plan, build, launch, and optimise Google Ads campaigns across Search, Performance Max, Display, YouTube, and Demand Gen.
- Manage and execute Meta Ads (Facebook & Instagram) campaigns as a secondary channel.
- Develop bidding strategies, audience segmentation, ad copy testing, and landing page recommendations to drive measurable performance.
- Ensure campaigns comply with Google’s Therapeutic Goods Advertising (TGA) policies.
- Monitor and adapt campaigns in response to regulatory or platform policy changes.
- Deliver clear, actionable performance reporting to stakeholders and clients.
- Collaborate with creative, content, and web teams to optimise full-funnel conversion performance.
Requirements
- 5+ years of hands-on Google Ads management experience.
- Proven experience managing monthly media spends between $10K–$250K+.
- Strong knowledge of TGA ad policies for restricted healthcare/therapeutic verticals.
- Experience running campaigns in AU, US, and/or NZ markets with understanding of regional nuances.
- Deep proficiency in Google Ads campaign types: Search, PMax, Display, YouTube/Video, and Demand Gen.
- Hands-on experience with Meta Ads (Facebook & Instagram).
- Strong analytical skills with experience in GA4, Looker Studio, and Excel/Sheets.
- Excellent attention to detail, especially around compliance and budget management.
Benefits
- Competitive salary and benefits.
- Flexible, hybrid, or remote working arrangements.
- Opportunity to work across international markets in a high-impact role.
- Collaborative team that values expertise, autonomy, and results.
- Professional development budget for conferences and certifications.