Senior Marketing Operations Manager

Role Overview

• The Senior Marketing Operations Manager of ABM and AI is responsible for designing, governing, and optimizing Duck Creek’s marketing technology ecosystem to support global demand generation.
• The individual manages core marketing systems, data structures, AI driven workflows, and account-based marketing operations that enable accurate targeting, efficient execution, and measurable pipeline impact.
• Own the execution, optimization, and governance of Duck Creek’s ABM and marketing technology stack.
• Design and manage AI driven workflows including insights, personalization, scoring, and routing.
• Develop scalable ABM programs that support pipeline acceleration and sales alignment.
• Partner with Sales and Product Marketing to identify and activate high intent accounts.
• Lead operational design for multi channel campaigns across email, ads, events, and sales plays.
• Maintain data governance, segmentation, enrichment, and account hierarchy structures.
• Build and maintain dashboards for ABM performance, funnel efficiency, and pipeline impact.
• Manage marketing automation workflows, nurture programs, scoring logic, and integrations.
• Evaluate and optimize new AI tools that support personalization and operational scale.
• Align with Sales Operations on account structures, lifecycle stages, and reporting standards.
• Provide data driven insights and recommendations to improve targeting and campaign impact.
• Ensure compliance with data privacy requirements and internal operational best practices.

Requirements

• Degree preferred or equivalent experience in Marketing Operations, ABM, Marketing Technology, or related fields.
• 5+ years of experience in B2B Marketing Operations, ABM, or Revenue Operations (SaaS or enterprise technology preferred).
• Experience working in data-driven, high-growth B2B organizations with complex buying committees.
• Demonstrated experience using AI tools in marketing workflows (e.g., generative AI, predictive scoring, AI enrichment, or AI-based orchestration platforms).
• Hands-on expertise with Marketing Automation Platforms (Salesforce Marketing Cloud), CRM (Salesforce), and ABM platforms (ZoomInfo or Demandbase).
• Strong understanding of AI-powered marketing tools, including dynamic content creation, workflow automation, and predictive analytics.
• Proficient in segmentation, data modeling, intent data activation, scoring logic, and account hierarchy management.
• Experience supporting account-based programs with Sales Directors and demand generation marketers.
• Ability to interpret data, forecast impact, and provide actionable insights to stakeholders.
• Strong process design, project management, and operational rigor.
• Excellent communication skills with the ability to collaborate cross-functionally.
• Experience with reporting tools (Tableau, Looker, Salesforce reporting, or similar).
• Comfort working in a fast-paced environment and managing multiple priorities.

Tech Stack

• Cloud
• Tableau

Benefits

• Flexible work environment
• Medical, dental, vision, life, and disability insurance
• 401(k) retirement plan with match (6% employer match up to $12,000 annually)
• Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
• Paid holidays, vacation, and volunteer time
• Employee Assistance Program (EAP)