About this role

Build, optimize, and maintain performance marketing campaigns on Paid Social and/or DSP channels
Drive efficient new user acquisition to one of our flagship apps
Present weekly performance trends and campaign optimization recommendations
Ideate and execute A/B tests to continuously improve campaign performance
Write weekly creative briefs
Monitoring and updating project trackers for media buying projects and creative testing

2+ years of performance marketing experience in AppLovin or Meta for US-based audiences
Experience with hands-on-keyboard management of direct-response campaigns
Understanding of performance marketing direct-response KPIs like CAC, ROAS, and LTV
Ability to navigate business intelligence tools like Looker, Amplitude, or Tableau
Strong attention to detail and project management skills
A true builder’s mindset: proactive, resourceful, and comfortable navigating ambiguity

Performance Marketing Manager

Key skills