Lead and develop a team of analysts, providing technical guidance on complex tracking implementations, funnel insights, and experimental design to ensure high-quality output.
Oversee tagging implementation and data quality standards for GA4, GTM, UTM parameters and event tracking to ensure data integrity across all web and mobile properties.
Guide the design and development of dashboards and reporting solutions that provide clarity into campaign ROI, funnel performance, customer behavior, and critical KPIs.
Partner with marketing stakeholders to identify optimization opportunities, develop hypotheses, and support A/B testing strategies to validate performance improvements and drive campaign efficiency.
Establish and maintain rigorous measurement standards and documentation to ensure consistency in how data is collected, processed, and reported across the marketing organization.

7+ years of experience in Marketing Analytics, Digital Analytics, Growth Analytics, or similar fields, with at least 2–3 years in a leadership or mentorship role.
Strong understanding of performance marketing, full-funnel measurement, attribution, and campaign analysis.
Advanced proficiency with the Google Marketing Platform, specifically GA4 and Google Tag Manager (GTM) with the ability to troubleshoot complex tagging implementations and data layer issues.
Hands-on experience with at least one major Marketing Intelligence tool (e.g., Domo, Tableau, Looker) and a strong command of SQL for data extraction and transformation.
Exceptional communication skills with the ability to simplify complex data for non-technical stakeholders.
Ability to prioritize multiple initiatives and thrive in a fast-paced marketing environment.
Proactive curiosity to look beyond the "what" of the data to uncover the "why" and provide recommendations that drive business efficiency.
Strong understanding of the marketing funnel across both B2B and B2C, including familiarity with attribution modeling, lead scoring, and multi-channel campaign measurement.

Senior Marketing Analytics Manager

Key skills