Manage the administration, configuration, and integration of Salesforce.com and other tools across the GTM tech stack, including technologies for marketing automation, sales engagement, data enrichment, analytics, etc.
Define and maintain the systems strategy and roadmap.
Recommend and drive process and system improvement initiatives across the end-to-end revenue organization.
Ensure data quality, accuracy, and governance across all revenue systems.
Provide reporting and insights to establish best-in-class visibility and tracking of critical revenue metrics in areas such as marketing spend, campaign management, lead lifecycle, pipeline, forecasting, sales productivity and effectiveness, and other revenue outcomes.
Work with cross-functional stakeholders to understand key objectives, define initiatives to improve business performance, and deliver technology solutions that align with business needs.
Provide training and ongoing day-to-day support to users, including documentation, related to systems, processes, and user guides.
Own Salesforce configuration changes as needed, such as Flow, assignment rules, approval processes, custom objects, fields, page layouts, record types, dynamic layouts, apps, actions, custom settings, custom metadata, reports and dashboards, etc.

Certified SFDC Administrator required with 3-5 years of relevant hands-on administration experience.
Experience with marketing automation and marketing analytics (such as HubSpot, Google Analytics, etc.).
Advanced level and/or other Salesforce certifications preferred (e.g. Sales Cloud, Service Cloud, etc.).
Strong technical expertise and business acumen across end-to-end revenue (sales, marketing, etc.) processes and technologies (e.g. Salesforce, HubSpot, Outreach, 6Sense, Docusign, Zoominfo, etc.).
Experience with system implementation and application support with outstanding project management and execution skills.
Ability to drive cross-functional initiatives across multiple stakeholders by determining key objectives, creating business requirements, and translating into system configuration and implementation.
Strong analytical skills and ability to leverage data to provide insights to guide business decisions and track revenue performance.
Comfortable working in a dynamic, high-growth environment with the ability to work independently, manage multiple tasks and projects simultaneously, and prioritize effectively.
Other preferred skills include: understanding of basic triggers/Apex code knowledge, intermediate BI user experience, HubSpot certification, etc.

GTM Systems Manager

Key skills