Create and implement comprehensive systems, templates, and processes for integrated executional planning, social media, partnerships, and content creation
Lead cross-functional initiatives to ensure best practice sharing and adoption across regions and divisions
Oversee development and production of globally relevant communication materials to ensure consistent brand execution across diverse markets
Champion the creation of high-quality content that strengthens brand positioning and advances business objectives
Own and curate the ideal experience and editorial content for the .com platform and evergreen communication assets
Drive continuous improvement of digital content to enhance user engagement and brand affinity
Integrate the social media strategy and planning into the go-to-market vertical planning framework for product launches
Define global partnership strategies, negotiate and manage high-impact global partnerships, and establish criteria and terms to guide regional execution
Oversee global agency relationships and manage centralized asset platforms
Provide leadership and direction through subordinate People Leaders and managers

At least 10 years of progressive experience in brand activation, marketing, or related disciplines
Proven experience leading diverse, cross-functional teams at a director level or above
Deep expertise in developing global frameworks for integrated marketing, social media, partnerships, and content creation
Proven track record of managing large-scale brand campaigns and partnerships with a focus on measurable results and financial performance
In-depth understanding of digital content strategy, social media platforms, and asset management tools
Strong commercial acumen and broad industry knowledge
Advanced negotiation skills and experience managing complex external agency and partner relationships
Ability to resolve highly complex business challenges

Global Brand Activation Manager, Professional Solutions

Key skills