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Director, Marketing – Business Development at ASCLD | JobVerse
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Director, Marketing – Business Development
ASCLD
Remote
Website
LinkedIn
Director, Marketing – Business Development
United States
Full Time
6 days ago
No H1B
Apply Now
Key skills
Analytics
CRM
Leadership
Remote Work
Sales
About this role
Role Overview
Own the strategic direction, governance and ongoing health of the Customer and Prospect Database (CaPdb)
Design and refine audience segmentation frameworks that guide campaign targeting and growth priorities
Ensure data integrity, enrichment and structured reporting that provide visibility into audience composition and market coverage
Serve as the marketing authority on audience strategy, segmentation performance and growth opportunities
Lead and develop the Business Development Representative (BDR) team
Establish KPIs tied to audience engagement, qualified opportunity creation and marketing-influenced pipeline contribution
Align BDR outreach strategies with Sales territory priorities, campaign themes and product initiatives
Ensure BDR performance insights inform audience refinement and campaign optimization
Oversee structured tracking and analysis of market participation, competitive presence and opportunity movement
Integrate external data sources (procurement signals, surveys, competitive awards) into audience prioritization
Identify trends, whitespace opportunities and competitive shifts within priority segments
Provide consistent reporting on market dynamics to Marketing and executive stakeholders
Lead audience reporting across customer and prospect segments, highlighting growth trends and engagement effectiveness
Partner with Marketing Operations to develop dashboards that connect audience data to campaign performance outcomes
Support demand-focused teams with data-driven recommendations that optimize targeting and engagement strategies
Requirements
Bachelor’s degree in Marketing, Business, Analytics or related field
10+ years of experience in B2B marketing, audience strategy, growth infrastructure, business development leadership or market analytics
Proven experience leading BDR or prospect engagement teams within a marketing or growth organization
Strong understanding of the B2B revenue cycle and how audience targeting and top-of-funnel engagement influence pipeline development
Experience managing and optimizing customer and prospect databases to support segmentation and campaign performance
Analytical mindset with fluency in CRM systems, marketing automation platforms and reporting tools
Strong cross-functional leadership and influence skills
Strategic yet operationally grounded approach, comfortable building scalable processes while remaining hands-on
Benefits
Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options
Apply Now
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