Own the end-to-end strategy for integrated marketing programs across the customer lifecycle, including: Buyer-need–based programs, Product
and solution-based programs, Account-Based (ABX/ABM) programs, Lead lifecycle and nurture-based programs.
Translate company, product, and revenue priorities into clear program frameworks with defined goals, audiences, messaging themes, and success metrics.
Build repeatable, scalable program blueprints that can be deployed across North America and international regions.
Lead and coach a team of Program Managers.
Partner closely with Product Marketing and Marketing Communications to align programs to positioning, messaging, and go-to-market motions.
Collaborate with Sales, Sales Development and Rev Ops to ensure programs align with sales motions, account strategies, and revenue targets.
Define program-level KPIs across the funnel, including engagement, pipeline contribution, and revenue impact.
Analyze performance trends to inform optimization, prioritization, and future program investment.
Establish program governance, documentation, and processes to ensure clarity, consistency, and scalability.

10+ years of experience in B2B marketing, with 5+ years in leadership.
Deep and demonstratable expertise in integrated campaign or program strategy in a SaaS environment, with an ability to turn insights into actionable plans.
Proven experience designing customer-centric, multi-channel marketing programs tied to pipeline and revenue outcomes.
Strong understanding of ABX/ABM strategy and lifecycle marketing.
Excellent strategic thinking and storytelling skills, with the ability to translate insights into clear program direction.
Highly collaborative leader with experience influencing cross-functional stakeholders.
Exceptional Communication: Ability to articulate complex ideas clearly and persuasively, influencing change across the organization.
Analytical and Results-Oriented: Proficient in leveraging data to optimize campaigns and make strategic decisions, with a strong focus on performance accountability.
Innovative Thinking: In-depth knowledge of campaign development best practices and a growth mindset to drive continuous improvement in a dynamic environment.

Director, Marketing Programs

Key skills