Lead the end-to-end programmatic display strategy across awareness, consideration, and demand programs
Plan, activate, and optimize campaigns across DSPs and platforms including Display & Video 360 (DV360), Google Adwords, YouTube, and Connected TV
Define and manage media-buying strategies for priority trade publications, including site selection, sponsorships, and high-impact placements
Own paid media budget planning, allocation, forecasting, pacing, and performance optimization
Develop and refine targeting strategies using first-party data, third-party data, contextual, intent-based, account-based, and retargeting approaches
Partner closely with analytics, web, and content teams to ensure effective measurement, attribution, landing-page performance, and conversion
Manage publisher, platform, agency, and vendor relationships to ensure transparency, value delivery, and results

5–8+ years of paid media experience with direct ownership of paid media budgets
Bachelor’s degree in marketing, business, or a related field
Strong expertise with DSPs, audience strategies, and measurement frameworks
Advanced knowledge of advertising platforms such as Google Adwords and ZoomInfo Marketing
Demonstrated experience activating and measuring YouTube and video campaigns
Strong financial and analytical skills with the ability to translate data into insights
Proven ability to operate effectively at both strategic and executional levels

Paid Media Lead

Key skills