Collaborate with sales teams to develop tailored selling strategies that build strong pipelines of qualified prospects and drive both exhibit space and media revenue across assigned events.
Coach and empower sales teams to strengthen our value-based selling approach through focused training, continuous skill development, and ongoing performance support.
Drive media revenue growth by collaborating closely with the Sponsorship Manager to develop and execute integrated sales opportunities that enhance exhibitor and sponsor engagement.
Provide regular sales reporting and forecasting to the Portfolio Sales Director, Event Director, and Senior Leadership Team, ensuring transparency, data-driven decision-making, and alignment with overall events and revenue objectives.
Develop and implement strategies to expand international sales, collaborating closely with the Event Director, Portfolio Sales Director, and International Sales Group to drive global exhibitor participation and revenue growth.
Monitoring industry trends and competitive environment to make recommendations regarding sales strategy.
Coach and develop the sales team, reinforcing best practices in data accuracy, territory management, daily activity targets, weekly strike rates, and budget accountability to ensure consistent performance and revenue growth.

Demonstrate self-motivation and an entrepreneurial mindset, taking initiative to identify opportunities, drive results, and contribute to the continued growth of the business.
Exhibit exceptional communication and relationship-building skills, fostering strong connections with clients, partners, and internal teams to drive collaboration and business growth.
Demonstrate strong problem-solving abilities and a solution-oriented mindset, with a genuine enthusiasm for executing details flawlessly to ensure operational excellence and client satisfaction.
Exhibit exceptional team leadership skills, effectively guiding and motivating others while managing multiple priorities and delivering results within tight deadlines.
Serve as an experienced mentor and coach, fostering professional growth, developing talent, and empowering team members to achieve their full potential.
Possess strong organizational skills and the ability to effectively utilize sales data systems to manage pipelines, track performance, and support data-driven decisions.
Willing and able to travel as required to support events, client meetings, and business initiatives.

Sales Manager, Events

Key skills