Director of Growth Marketing, Paid Acquisition

Role Overview

• Own paid acquisition performance across core and emerging channels, managing to efficient CAC while identifying and scaling new growth opportunities within regulatory constraints
• Manage a significant eight-figure paid media budget with full accountability for performance, unit economics, and downstream business impact
• Partner cross-functionally to develop strategic roadmaps that improve acquisition efficiency through automation, tooling, attribution, and customer lifetime value optimization
• Establish best practices for experimentation, measurement, attribution, and reporting in a complex, multi-touch fintech funnel
• Communicate strategy, insights, and results clearly to executive leadership to inform growth, investment, and prioritization decisions
• Build strong relationships with internal partners including Analytics, Product, Risk, Legal, and Creative, as well as external partners such as platforms and agencies
• Lead, coach, and grow a highly engaged team of paid media and SEO professionals

Requirements

• 7–10 years of experience leading paid digital advertising programs, ideally within fintech, financial services, or other regulated consumer businesses
• 4–6 years of people management experience with a proven ability to develop senior channel leaders and build high-performing teams
• Strong analytical skills with the ability to translate complex data into actionable insights and testable hypotheses tied to revenue and customer quality
• Executive presence with clear, confident written and verbal communication
• Extensive experience with SA360, DV360 & Meta and audience platforms ex. Liveramp.

Benefits

• Generous paid time off
• Competitive medical, dental & vision coverage
• 401K with company match for US
• Company-paid life insurance
• Company-paid short-term and long-term disability
• Access to mental health and wellness resources
• Company-paid volunteer time to do good in your community