Own and manage the marketing strategy for DTC, Amazon, and other e-tailers (e.g., Lowes.com, homedepot.com, Target.com, etc.)
Develop and execute channel-specific marketing plans to drive awareness, traffic, and sales
Collaborate with cross-functional teams (Sales, Product, Creative, Analytics) to align goals and execution
Manage Amazon Advertising (Sponsored Products, DSP, etc.) and optimize campaigns for ROI
Oversee A+ content, Brand Stores, and product detail pages to ensure brand consistency and conversion optimization
Lead promotional planning, homepage updates, and merchandising strategies for the DTC site
Analyze site performance and user behavior to inform UX and content improvements
Monitor KPIs across all channels including traffic, conversion, AOV, ROI, and customer acquisition cost
Provide regular performance reports and actionable insights to stakeholders
Test and iterate on campaigns to continuously improve performance

5+ years of experience in digital marketing or eCommerce, preferably in a retail or CPG environment
Experience managing Amazon and other e-retailer marketing programs
Strong understanding of DTC eCommerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud)
Experience with digital advertising platforms (Amazon Ads, Google Ads, Meta, etc.)
Analytical mindset with experience using tools like Google Analytics, Excel, and BI dashboards
Excellent project management and cross-functional collaboration skills

Resideo provides comprehensive benefits, including life and health insurance, life assistance program, accidental death and dismemberment insurance, disability insurance, 401k Plan, vacation & holidays.

Channel Marketing Manager – Digital

Key skills