Define and lead a multi-year vision for Fanatics’ Fan Stewardship Layer.
Build a scalable, measurable community operating model that strengthens fan trust and advocacy.
Translate enterprise priorities into disciplined regional execution.
Lead and develop five Regional Fan Managers across designated Fan Hubs.
Establish standards, cadence, and performance accountability.
Manage and deploy approximately $1M+ per region in community investment across priority sports markets.
Scale our fan network while preserving authenticity and independence.
Build structured engagement frameworks that protect credibility.
Develop governance standards that ensure long-term sustainability.
Recruit and lead a diverse Fan Advisory Council with defined charter and real influence on the Fanatics Commerce business.
Embed structured fan input into product and experience decisions.
Drive visible 'You Said / We Did' accountability outcomes.
Partner with Product, Supply Chain, CX, Social, Communications, and Partnerships.
Ensure community insights inform enterprise decision-making.
Design rapid-response community protocols for high-visibility moments.
Prioritize transparency, fairness, and measurable remedies.
Define KPIs and dashboards measuring activation, retention, advocacy, and sentiment.
Continuously refine programming based on measurable outcomes.
Build and lead a high-performance team aligned with Fanatics’ BOLD Leadership Principles.
Set clear goals, provide mentorship, and foster accountability.

Bachelor’s degree required; advanced degree preferred.
10+ years building and leading large-scale community, ambassador, or grassroots ecosystems.
5+ years in leadership roles overseeing distributed or regional teams.
Deep knowledge and passion for professional sports culture.
Ability to work at ease with professional team management, players and influencers across the NFL, MLB, NBA, NHL, MLS and more across our 900+ sports properties.
Experience managing multi-million-dollar budgets and field operations.
Strong program management, governance, and operational discipline.
Proven ability to influence cross-functional stakeholders at all levels.
High integrity and commitment to authentic, non-transactional community building.
Willingness to travel extensively, up to 200 days annually.

Senior Director, Fan Community

Key skills