Plan and execute integrated campaigns across email, paid media, webinars, and events for defined prospect and customer segments.
Manage concurrent campaign launches, ensuring consistent messaging and coordinated execution across touchpoints.
Partner with channel and program managers to develop campaign assets, including social and display ads, emails, landing pages, and microsites.
Track campaign influence on MQLs, SQLs, pipeline creation, and expansion.
Analyze engagement and conversion trends to identify performance gaps.
Recommend optimizations based on data.
Partner with Demand Operations to define target cohorts.
Operationalize segmented outreach based on persona, use case, and account intelligence.
Prioritize high-value accounts and monitor progression through pipeline stages.
Collaborate with Product Marketing and other cross-functional partners to test and refine persona-based messaging.
Run structured A/B tests across subject lines, content angles, and CTAs, and apply insights to improve future programs.
Oversee the creation and maintenance of content management system collections to ensure effective organization and optimal use of the marketing asset library in support of campaigns.
We are integrating AI and emerging technologies into our marketing engine, and you should be comfortable using AI-powered tools to improve speed, personalization, and insight generation while applying sound marketing judgment.

3-5 years in B2B demand generation or marketing programs (enterprise experience preferred).
Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
Demonstrated ownership of multi-channel campaign performance.
Strong writing and editing skills with the ability to tailor messaging by persona.
Experience using a marketing automation platform (Marketo, Pardot, or HubSpot), Salesforce CRM, virtual event platforms such as ON24, project management tools such as Asana, and content management tools such as Paperflight and Cleverstory.
Experience executing segmented or account-based campaigns.
Analytical mindset with the ability to interpret data and translate it into action.
Comfort working cross-functionally across multiple stakeholders.
Experience using AI tools in campaign development workflows.

An opportunity to work in a values-driven, performance oriented, dynamic and growth focused culture
We support a remote working environment with a one-time home office allowance and subsidized monthly internet allowance
Competitive health benefits, dental plans, and retirement savings plan (RRSP, 401K plan etc.)
Annual fitness allowance
Mental health support provided through access to Calm Premium meditation app and access to Talkspace
Access to Udemy, internal training programs, annual training allowance and certifications (if applicable), and High Talent Programs

Marketing Programs Specialist

Key skills