Field Marketing Manager – Integrated Campaigns

Role Overview

• Execute end-to-end integrated marketing campaigns—from brief through launch and post-campaign analysis—ensuring timelines, deliverables, and cross-functional alignment.
• Support campaign pipeline goals by driving campaign-sourced and campaign-influenced pipeline in partnership with Sales.
• Partner closely with Content, Product Marketing, Field Marketing, Partner Marketing, and Sales to define and execute integrated campaigns aligned to business priorities.
• Activate campaigns across multiple channels, including email, digital, virtual events, direct mail, social, sales plays, and in-person events.
• Develop campaign-aligned sales enablement materials (sales plays, talk tracks, launch briefs) and support Sales and SDR activation.
• Coordinate with Product Marketing and Content teams to source and adapt campaign assets such as whitepapers, guides, blogs, checklists, and offers.
• Manage third-party vendors related to campaign execution, including coordination, timelines, and budget tracking.
• Track, analyze, and report on campaign performance metrics (leads, pipeline, engagement) using Salesforce and marketing automation tools.
• Contribute to campaign testing, optimization, and post-campaign learnings to improve future performance.
• Use AI and marketing technology tools to improve campaign execution efficiency and reporting.

Requirements

• 4–6 years of experience in B2B campaign marketing, field marketing, or demand generation, preferably in SaaS or HR technology
• Proven experience executing integrated campaigns as an individual contributor.
• Demonstrated experience tracking campaign performance and pipeline impact.
• Strong collaboration skills with Sales and cross-functional marketing teams.
• Hands-on experience with Salesforce and marketing automation platforms (e.g., HubSpot).
• Strong project management, organization, and execution skills.

Benefits

• 5% annual bonus