Develop and execute a comprehensive SEO and AEO strategy to increase organic visibility for high-intent keywords related to relevant terms like Real-World Evidence, Clinical Informatics, and Healthcare Data.
Conduct regular website audits to ensure our web architecture is optimized for crawling and indexing, managing schema markup, site speed, and mobile responsiveness.
Track website performance, analyze data, and implement strategies to improve the digital user experience, across the marketing funnel.
Write and optimize blog posts, case studies, and whitepapers, ensuring all content is aligned with search intent and keyword clusters.
Manage the day-to-day execution of paid campaigns across platforms such as Google Ads, LinkedIn Campaign Manager, and programmatic display.
Manage the digital marketing budget, allocating spend dynamically based on channel performance and ROAS.
Collaborate with the team to ensure digital leads flow seamlessly into our CRM (HubSpot) and are nurtured effectively.
Build and maintain marketing dashboards that track key metrics: Organic Traffic, Keyword Rankings, Cost Per Lead (CPL), and Marketing Qualified Leads (MQLs), for example.
Provide monthly reports with actionable insights on how to improve digital ROI.
Identify new opportunities for growth and innovation in digital marketing.
Requirements
At least 5-7+ years of work experience in digital marketing for healthcare, or a related industry.
Deep proficiency with GA4, Google Search Console, SEMrush/Ahrefs/Profound, WordPress, Google Ads, and LinkedIn Campaign Manager.
Comfortable working with data and can explain technical jargon to non-technical stakeholders.