Develop and execute a comprehensive SEO and AEO strategy to increase organic visibility for high-intent keywords related to relevant terms like Real-World Evidence, Clinical Informatics, and Healthcare Data.
Conduct regular website audits to ensure our web architecture is optimized for crawling and indexing, managing schema markup, site speed, and mobile responsiveness.
Track website performance, analyze data, and implement strategies to improve the digital user experience, across the marketing funnel.
Write and optimize blog posts, case studies, and whitepapers, ensuring all content is aligned with search intent and keyword clusters.
Manage the day-to-day execution of paid campaigns across platforms such as Google Ads, LinkedIn Campaign Manager, and programmatic display.
Manage the digital marketing budget, allocating spend dynamically based on channel performance and ROAS.
Collaborate with the team to ensure digital leads flow seamlessly into our CRM (HubSpot) and are nurtured effectively.
Build and maintain marketing dashboards that track key metrics: Organic Traffic, Keyword Rankings, Cost Per Lead (CPL), and Marketing Qualified Leads (MQLs), for example.
Provide monthly reports with actionable insights on how to improve digital ROI.
Identify new opportunities for growth and innovation in digital marketing.

At least 5-7+ years of work experience in digital marketing for healthcare, or a related industry.
Deep proficiency with GA4, Google Search Console, SEMrush/Ahrefs/Profound, WordPress, Google Ads, and LinkedIn Campaign Manager.
Comfortable working with data and can explain technical jargon to non-technical stakeholders.
Experience launching Account-Based Marketing (ABM) campaigns.
Familiarity with HubSpot Marketing Hub or other CRM software.
Creator of quality content and copy.
Experimentation with AI tools for marketing efficiency.

Health Benefits. Our benefit package includes employer paid Medical, Dental, Vision, Life, STD, and LTD insurance. We also offer FSA.
Parental Leave. We offer up to twelve weeks of paid leave for new parents who have been at the company for 6+ months.
Financial Wellness. Save for retirement through our 401k plan with Human Interest.
Flexible Work Environment. We're a remote first company with a flexible vacation policy.
Home Office Stipend. All full-time employees will receive a stipend to support their remote office setup.
Offsites. As a remote company we take time 2-3 times a year to get together in small teams and all together as a company.

Senior Marketing Manager

Key skills