About this role
Role Overview
- Own the conversion performance of carry.com end-to-end
- Build and maintain a continuous experimentation roadmap
- Diagnose friction across the full customer journey
- Write and iterate on conversion copy for landing pages, funnels, and key decision points
- Partner with design and engineering to ship tests quickly and learn faster
- Build and own the full lifecycle email system
- Turn email into a core revenue and retention channel
- Use behavioral triggers and segmentation to deliver the right message at the right moment
- Own lifecycle metrics end-to-end and use data to prioritize what to build and optimize next
Requirements
- 2+ years of experience in fintech or a regulated financial product
- Proven experience running CRO experiments on a marketing or product website
- Proven experience building lifecycle email automations in a B2C or prosumer context
- Deeply fluent in how trust, compliance, and financial education affect conversion
- A strong conversion copywriter who can move from headline to automation to metric without losing context
- Comfortable owning a system end-to-end
- Obsessed with customer psychology
Benefits
- Competitive health, dental, and vision benefits
- Paid time off
- 401(K) match
- Generous equity package