Own the development and maintenance of social media content calendars across assigned accounts
Ensure all content aligns with brand guidelines, tone of voice, and campaign objectives
Coordinate timelines, approvals, and asset delivery to ensure seamless execution
Oversee and execute copywriting, caption development, hashtag strategy, and publishing schedules
Translate high-level strategies into structured, actionable content plans
Develop creative briefs for shoots, influencer content, and UGC
Collaborate with internal teams (content, influencer, PR, paid) to ensure cohesive execution across channels
Stay ahead of social trends, platform updates, and emerging formats to keep content fresh and relevant
Monitor content performance using social analytics tools
Track KPIs and identify opportunities for growth and optimization
Translate performance data into actionable insights to refine future content calendars
Support monthly reporting with content-specific learnings and recommendations
Work closely with Coordinators, Designers, and Content Creators to ensure timely and high-quality asset delivery
Provide feedback on creative to maintain brand consistency and performance standards
Contribute to internal brainstorms and creative ideation sessions

Bachelor’s degree or certificate in Communications, Marketing, or a related field
4–5 years of experience in digital marketing, social media, or agency account management
Strong understanding of social-first content strategy and influencer integration
Proficient in Instagram, TikTok, Facebook, and LinkedIn content best practices
Experience with project management tools and social analytics platforms (e.g. Meta Business Suite, Sprout Social, Google Analytics)
Fluent in English (French is a strong asset)

Social Media Specialist

Key skills