Commercial Marketing Manager

Role Overview

• Oversee US marketing strategy, planning, and execution for multiple product categories that may include disposable products and capital equipment including hardware, software, and services
• Help launch new products and indications.
• Work collaboratively with both internal and external cross functional teams, i.e. digital, communications, graphic design, upstream marketing to effectively design omni-channel messaging campaigns that support sales efforts through the creation of sales tools and effective omni-channel execution through digital/print/social
• Identify barriers and opportunities for therapy adoption, and effectively address them through marketing programs (e.g. customer-facing tools, talk tracks, internal playbooks, etc).
• Introduce and drive adoption for key messages, clinical evidence, and best practices to the commercial organization through regularly recurring field calls and quarterly/annual meetings
• Showcase new products and messaging across various marketing channels, including advertisements, tradeshows, and digital channels (web, social media, etc)
• Build a deep understanding of target markets, including technology and healthcare trends, competitive dynamics, unmet needs, and regional factors.
• Develop and maintain knowledge of current literature, emerging science, technological developments, and trends related to relevant therapies and competitive products.
• Establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for optimization.
• Foster strong relationships with key opinion leaders, industry partners, and customers to enhance J&J Heart Recovery’s brand reputation and market presence.

Requirements

• Minimum of 6 years of work experience, with at least 3 years of medical device sales/marketing experience, ideally in the cardiovascular space
• Preferred working knowledge of the heart failure market
• Bachelor's degree required; MBA preferred.
• Embody J&J Heart Recovery’s “Patients First” culture, demonstrating a positive attitude, open communication, and team first mentality.
• A thorough understanding of the medical device sales channel, i.e. cath lab and surgical environment and sales rep to HCP interaction
• Commitment to achieving goals and driving results.
• Proven track record of leveraging analytics, customer insights, and field feedback to develop and execute marketing strategies and tactical plans.
• Strong business acumen related to proficiency in Microsoft Office suite of products including Outlook, Teams, PowerPoint and Excel
• Experience interacting with cross functional teams including legal, regulatory, etc in marketing collateral development and advertising and promotion approval processes
• Innovative thinker, embracing new ideas, processes, and technologies.
• Ability to comfortably present to members of executive leadership team
• Thrive in a fast-paced, dynamic environment, managing multiple tasks effectively through prioritization and meeting tight deadlines.
• Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership and customers.
• Domestic travel up to >40%.

Benefits

• Vacation –120 hours per calendar year
• Sick time
• 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time
• up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period
• Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year