Commercial Marketing Manager

Role Overview

• Oversee US marketing strategy, planning, and execution for multiple product categories that may include disposable products and capital equipment including hardware, software, and services.
• Help launch new products and indications.
• Work collaboratively with both internal and external cross functional teams, i.e. digital, communications, graphic design, upstream marketing to effectively design omni-channel messaging campaigns that support sales efforts through the creation of sales tools and effective omni-channel execution through digital/print/social.
• Identify barriers and opportunities for therapy adoption, and effectively address them through marketing programs (e.g. customer-facing tools, talk tracks, internal playbooks, etc).
• Introduce and drive adoption for key messages, clinical evidence, and best practices to the commercial organization through regularly recurring field calls and quarterly/annual meetings.
• Showcase new products and messaging across various marketing channels, including advertisements, tradeshows, and digital channels (web, social media, etc).
• Build a deep understanding of target markets, including technology and healthcare trends, competitive dynamics, unmet needs, and regional factors.
• Develop and maintain knowledge of current literature, emerging science, technological developments, and trends related to relevant therapies and competitive products.
• Establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for optimization.
• Foster strong relationships with key opinion leaders, industry partners, and customers to enhance J&J Heart Recovery’s brand reputation and market presence.

Requirements

• Minimum of 6 years of work experience, with at least 3 years of medical device sales/marketing experience, ideally in the cardiovascular space.
• Preferred working knowledge of the heart failure market.
• Bachelor's degree required; MBA preferred.
• Embody J&J Heart Recovery’s 'Patients First' culture, demonstrating a positive attitude, open communication, and team first mentality.
• A thorough understanding of the medical device sales channel, i.e. cath lab and surgical environment and sales rep to HCP interaction.
• Commitment to achieving goals and driving results.
• Proven track record of leveraging analytics, customer insights, and field feedback to develop and execute marketing strategies and tactical plans.
• Strong business acumen related to proficiency in Microsoft Office suite of products including Outlook, Teams, PowerPoint and Excel.
• Experience interacting with cross functional teams including legal, regulatory, etc in marketing collateral development and advertising and promotion approval processes.
• Innovative thinker, embracing new ideas, processes, and technologies.
• Ability to comfortably present to members of executive leadership team.
• Thrive in a fast-paced, dynamic environment, managing multiple tasks effectively through prioritization and meeting tight deadlines.
• Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership and customers.
• Domestic travel up to >40%.

Benefits

• Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
• This position is eligible to participate in the Company’s long-term incentive program.
• Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits: Vacation –120 hours per calendar year Sick time
• 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year Holiday pay, including Floating Holidays –13 days per calendar year Work, Personal and Family Time
• up to 40 hours per calendar year Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year Caregiver Leave – 80 hours in a 52-week rolling period10 days Volunteer Leave – 32 hours per calendar year Military Spouse Time-Off – 80 hours per calendar year