Designs, develops, and maintains compelling sales stories and pitch materials that translate market insights, product capabilities, competitive differentiation, and demonstrated success into clear value propositions
Partners with Growth, Customer Success, and Marketing to understand buyer pain points, objections, and decision drivers, converting those insights into persuasive sales narratives
Maintains current knowledge of product offerings, customer outcomes, and the competitive landscape, applying that knowledge to continuously strengthen messaging effectiveness
Develops and manages structured, repeatable messaging frameworks that can be consistently leveraged across sales conversations and partnership discussions
Translates core messaging into executive-ready sales decks, one-pagers, case studies, and supporting collateral to enable selling across multiple stakeholder levels
Transforms complex clinical, operational, financial, and regulatory concepts into clear, visually compelling, and professional materials used by Commercial teams
Creates meaningful visuals (infographics, diagrams, and conceptual frameworks) that simplify healthcare delivery, value-based care, risk adjustment, and quality performance models
Ensures all messaging reflects healthcare compliance considerations, regulatory sensitivity, and brand integrity
Supports training and adoption of key content and messaging frameworks across Growth and Customer Success teams
Tracks usage and performance of sales materials, proactively gathering feedback and recommending improvements to strengthen the overall sales content portfolio
Requirements
Bachelor's degree
4+ years of B2B marketing experience, preferably within healthcare technology or services