Marketing Specialist

Role Overview

• Designs, develops, and maintains compelling sales stories and pitch materials that translate market insights, product capabilities, competitive differentiation, and demonstrated success into clear value propositions
• Partners with Growth, Customer Success, and Marketing to understand buyer pain points, objections, and decision drivers, converting those insights into persuasive sales narratives
• Maintains current knowledge of product offerings, customer outcomes, and the competitive landscape, applying that knowledge to continuously strengthen messaging effectiveness
• Develops and manages structured, repeatable messaging frameworks that can be consistently leveraged across sales conversations and partnership discussions
• Translates core messaging into executive-ready sales decks, one-pagers, case studies, and supporting collateral to enable selling across multiple stakeholder levels
• Transforms complex clinical, operational, financial, and regulatory concepts into clear, visually compelling, and professional materials used by Commercial teams
• Creates meaningful visuals (infographics, diagrams, and conceptual frameworks) that simplify healthcare delivery, value-based care, risk adjustment, and quality performance models
• Ensures all messaging reflects healthcare compliance considerations, regulatory sensitivity, and brand integrity
• Supports training and adoption of key content and messaging frameworks across Growth and Customer Success teams
• Tracks usage and performance of sales materials, proactively gathering feedback and recommending improvements to strengthen the overall sales content portfolio

Requirements

• Bachelor's degree
• 4+ years of B2B marketing experience, preferably within healthcare technology or services
• Demonstrated experience developing sales enablement materials for complex, consultative sales cycles
• Advanced presentation development skills with the ability to create polished, clear, market-ready sales decks and related growth content
• Exceptional writing and visual storytelling skills using PowerPoint, Canva or similar tools
• Proven ability to synthesize stakeholder perspectives, market information, and product capabilities into compelling and persuasive narratives
• Strong attention to detail and commitment to professional, high-quality deliverables
• Demonstrated self-starter with strong planning, organization, and problem-solving skills
• Ability to drive continued improvement in a fast-paced, sometimes ambiguous environment

Preferred:

• Experience supporting value-based care, risk adjustment or quality improvement
• Familiarity with healthcare buying dynamics of health plans and provider organizations

Benefits

• Competitive salary based on your experience and skills – we believe the top talent deserves the top dollar
• Bonus Potential (based on role and is discretionary) – if you go above and beyond, you should be rewarded
• 401k plans– we want to empower you to prepare for your future
• Room for growth and advancement
• we love our employees and want to develop within
• Comprehensive Medical, Dental, and Vision insurance plans
• Tax-free Dependent Care Account
• Life insurance, short-term, and long-term disability
• Excellent PTO policy (everyone deserves a vacation now and then)
• Great work-life balance environment
• We believe family comes first!
• Strong supportive teams
• There is always a helping hand when you need it