Marketing Operations Program Manager

Role Overview

• Act as the primary point of contact for external marketing agencies, managing relationships and ensuring alignment on project goals, timelines, and deliverables.
• Coordinate the development of marketing assets (e.g., digital campaigns, content, creative materials) with agencies, ensuring adherence to brand guidelines and campaign objectives.
• Oversee agency workflows, including brief creation, feedback loops, and approval processes, to ensure timely and high-quality delivery of marketing materials.
• Collaborate with internal teams and agencies to align on campaign strategies, audience targeting, and messaging.
• Manage end-to-end project plans for marketing campaigns, ensuring alignment with the broader marketing strategy and operational processes.
• Facilitate the execution of campaigns by coordinating tasks across internal teams (e.g., content, design, demand generation) and external agency partners.
• Track project milestones, budgets, and deliverables, ensuring campaigns are delivered on time and within scope.
• Support the Senior Manager of Marketing Operations in implementing standardized processes for campaign execution and operational intake.
• Assist in the utilization of marketing technology platforms (e.g., HubSpot, Marketo, Salesforce) to support campaign execution and data integration.
• Ensure agency deliverables integrate seamlessly with Apollo’s marketing technology stack and custom marketing control plane.
• Support data accuracy and compliance in campaign-related activities, including audience segmentation and lead management.
• Work with the Senior Manager of Marketing Operations and Analytics & Intelligence teams to track campaign performance and report on KPIs.
• Provide insights on agency-driven campaign effectiveness, contributing to broader marketing performance analyses.
• Ensure agency deliverables meet quality standards through QA processes and performance reviews.
• Partner with internal marketing teams (e.g., demand generation, content, product marketing) to align agency work with Apollo’s go-to-market strategy.
• Collaborate with sales and revenue operations to ensure smooth lead handoffs and alignment on campaign objectives.
• Support global campaign efforts, including coordination with the global communication preference center for opt-in/opt-out preferences.

Requirements

• 4+ years of experience in marketing operations, project management, or a related role, with at least 1 year working directly with external agencies.
• Strong project management skills, with experience managing multiple stakeholders, timelines, and deliverables.
• Familiarity with marketing technology platforms (e.g., HubSpot, Marketo, Salesforce) and their application in campaign execution.
• Excellent communication and relationship-building skills, with a proven ability to manage agency partnerships and internal cross-functional teams.
• Analytical mindset with experience tracking campaign performance and contributing to data-driven decisions.
• Detail-oriented with a focus on operational excellence and quality assurance in marketing execution.
• Bachelor’s degree in marketing, business, communications, or a related field; project management certifications (e.g., PMP, Agile) a plus.

Tech Stack

• Apollo
• PMP

Benefits

• equity
• company bonus or sales commissions/bonuses
• 401(k) plan
• at least 10 paid holidays per year
• flex PTO
• parental leave
• employee assistance program and wellbeing benefits
• global travel coverage
• life/AD&D/STD/LTD insurance
• FSA/HSA and medical, dental, and vision benefits