Serve as the primary day-to-day point of contact for external media agency partners, managing deliverables, timelines, reporting, and adherence to approved media plans
Review agency outputs for quality, accuracy, and alignment with approved plans
Monitor campaign performance against established KPIs
Prepare regular performance summaries and reports for internal stakeholders
Support insight development by compiling data, trends, and findings for review by senior leadership
Track and reconcile media budgets across campaigns and programs
Ensure spend aligns with approved budgets and flag variances or risks as needed
Support internal budget reporting and documentation
Work closely with internal marketing, digital, project management, and content teams to support integrated campaign execution
Maintain clear communication, documentation, and timelines to ensure alignment across teams
Requirements
Bachelor’s Degree, preferably in Marketing or a related field
5+ years of experience in media buying, planning, or agency management, either in-house or at an agency
Experience managing external vendors or agency partners and overseeing execution of media channels including Paid Social, Programmatic Display, OLV, OTT/CTV, Search, Audio
Experience with Meta Business Manager, Google Analytics, Microsoft Excel, and/or similar performance dashboards.
Strong quantitative and analytical skills with a solid understanding of key marketing metrics.
Strong written and verbal communication skills
Comfort working with budgets, performance metrics, and reporting
Ability to distill complex information and communicate it clearly
Strong collaboration skills and ability to work effectively across internal teams
Passion for New York City and a commitment to supporting the City’s tourism ecosystem.