Manage an 7-figure offline marketing budget, setting and managing to ambitious KPIs across Terrestrial Radio, TV, Streaming, and new channels.
Create a testing strategy that encompasses testing within existing channels and identifying and executing tests in new channels. Tests will include both creative/messaging tests as well as media/channel tests
Collaborate with internal creative team, agency partners, and utilize AI enabled tooling to launch needle-moving, customer-centric creative across a variety of formats (ex: radio scripts, video, TV commercials)
Work closely with external agencies to place media buys and refine local buying strategy
Maintain and share weekly reporting dashboards, ensuring you’re digging into the “why” behind campaign performance
Build a deep understanding of our customer funnel, ensuring your channels are driving high-quality leads

3+ years of experience driving growth within a B2C performance marketing function
Background in offline marketing required with emphasis on Radio, TV and/or Direct Mail a plus
Passion for creative testing and a knack for crafting messaging that resonates
Prior experience owning large marketing budgets and managing spend to a target CPA or ROAS goal
Experience with high consideration/LTV products
Strong written and verbal communication skills and can synthesize learnings to share with stakeholders and executive leadership
Amazing attention to detail
Team player attitude and comfort working in a fast-paced environment

Growth Marketing Lead, Offline

Key skills