Analyse performance across marketing channels including email, push, and paid media
Assess drivers of acquisition, retention, conversion, and revenue
Identify trends, form hypotheses, test them, and translate findings into practical recommendations
Design and evaluate A/B tests to understand the impact of messaging, timing, creative, and audience segmentation
Interpret results with statistical confidence and clearly communicate outcomes to stakeholders
Segment customers based on behaviour, lifecycle stage, and purchasing patterns
Generate insights into who buys what, when, and why to support more targeted and effective campaigns
Build and maintain dashboards and recurring reports covering key marketing KPIs such as: ROI / ROAS, CAC and LTV, Conversion rates and retention metrics
Ensure insights are easy to understand and usable by non-technical stakeholders
Partner closely with retention, acquisition, product, and commercial teams
Present insights that influence marketing strategy, prioritisation, and investment decisions
Act as a trusted advisor, not just a data provider

Strong experience querying and analysing data using SQL
Advanced skills in Excel or Google Sheets, including complex formulas and data manipulation
Experience using data visualisation tools such as Tableau, Looker, or similar
Solid understanding of marketing metrics and performance measurement
Experience analysing customer behaviour, funnel performance, and experimentation results
Ability to translate complex analysis into clear, compelling narratives for non-analytical audiences
Strong stakeholder management and communication skills
Comfortable working at pace while maintaining analytical rigour and accuracy

Marketing Analyst

Key skills