Develop and execute targeted demand generation campaigns that generate net‑new pipeline and drive cross‑sell expansion opportunities within public sector accounts;
Work collaboratively with the broader demand generation and product marketing teams to bring multi-channel campaigns to life, including account-based marketing programs, email, digital experiences, events, content and webinar calendar;
Own day‑to‑day campaign orchestration across workstreams, ensuring timelines, deliverables, and dependencies are tracked and executed on schedule;
Manage the public sector association program including sponsorship planning and working cross-functionally on high-impact deliverables for key events, promotional calendar and content syndication;
Oversee new product introductions for public sector, ensuring successful launches through strategic planning, maintaining team alignment on go-to-market deliverables, and generating promotional plans;
Act as a liaison to the public sector BDR and sales team to ensure alignment and effective delivery of impactful marketing programs that support sales objectives and company priorities;
Identify content gaps and collaborate with stakeholders to build public‑sector‑specific messaging and assets;
Track, report, and optimize campaign performance, pipeline influence, and ROI. Provide regular reporting and analytics on program effectiveness, offering actionable insights to improve performance and outcomes;
Manage the Public Sector marketing budget, track spending, and oversee invoice processing;
Stay current on public sector trends, procurement cycles, technology modernization initiatives, and agency missions;
Manage external marketing vendors as required.
Requirements
5+ years of experience in marketing program management, channel marketing, B2B marketing
Experience with managing external vendors/agencies
Experience in managing complicated and time sensitive projects
Interest and desire to learn and adapt to new technologies
Ability to creatively problem solve
Self-starter and driven to succeed
Strong communication and presentation skills
Analytical with strong attention to detail
Please note: Occasional travel (incl. out of country travel) may be required.