Execute positioning and client-facing content for new product launches and existing offerings across multiple verticals and customer segments.
Maintain and update existing assets to ensure positioning remains current as the market evolves, product changes, or data is enhanced.
Partner with cross-functional teams to translate product capabilities into clear customer value and market differentiation.
Build product messaging to support Business Development campaigns, content strategy and development, and Sales talk tracks.
Partner with Enablement to create core enablement assets including pitch decks, battlecards, objection-handling guides, one-pagers, and case studies.
Lead internal product readiness and training sessions to ensure customer-facing teams are able to effectively communicate value and win deals.
Incorporate feedback from the Commercial team to iterate on messaging, positioning, and enablement materials post-launch.

5+ years of experience in Product Marketing within healthcare, life sciences, or health plans, with experience supporting B2B Software-as-a-Service (SaaS) and/or Data-as-a-Service (DaaS) products.
Proven experience marketing products that serve multiple markets, personas, and use cases.
Demonstrated ability to distill complex product offerings into clear, differentiated customer value.
Demonstrated success supporting commercial enablement and working closely with Sales teams.
Excellent written and verbal communication skills with an ability to influence cross-functionally.

Product Marketing Manager

Key skills