The Sales Manager is responsible for the successful execution of all sales initiatives across the Large Store, Small Store and On Premise segments of business.
In this role, the Sales Manager will have full responsibility for sales execution in all local, regional and national assigned accounts.
Additionally, the Sales Manager is responsible for the supervision and development of a team of District Sales Managers and will have oversight of sales and merchandising personnel.
The Sales Manager will be responsible for driving revenue growth and managing customer relationships to achieve sales targets and objectives.
Develop and implement strategic sales plans to achieve revenue targets and maximize market penetration with all local, regional and national assigned accounts within sales center territory.
Analyze market trends, competitor activities, and customer preferences to identify opportunities for growth.
Collaborate with cross-functional teams, including Marketing, Operations, and Finance, to align sales strategies with business goals.
Regularly collaborate with Sales Directors, Key Account Managers (KAMs) and Commercialization team to remain informed of all promotional activity.
Achieve and maintain Look of Success standards in all accounts; communicate expectations and ensure understanding within sales organization through effective communication.
Monitor the effectiveness of trade marketing activities and adjust strategies as needed to achieve sales objectives.
Build long-term, profitable relationships with key customers and serve as the connection point with store level leadership in operations.
Address customer inquiries, concerns, and issues in a timely and professional manner to ensure customer retention and loyalty.
Coach and lead a team of direct reports while ensuring a culture of learning and development.
Requirements
High school diploma, GED or equivalent required
Bachelor's degree in Business Administration, Marketing, or related field preferred
Prior experience in a District Sales Manager, Key Account Manager, or related role required
Proven leadership ability and personnel management skills
Excellent verbal and written communication skills
Proficiency in Microsoft Office applications including Outlook, Excel and Word
Ability to analyze sales data and market trends to develop actionable insights and strategies
Ability to work effectively in a team environment, and across teams where necessary, to develop relationships throughout the company and to work collaboratively
Ability to communicate effectively at all levels within the organization, to clearly articulate relevant ideas, opinions and information
Valid driver’s license, driving record within policy guidelines, and insurance that meets or exceeds company requirements.