Lead end-to-end value storytelling campaigns, from strategy and planning through execution and measurement.
Translate customer insights, product outcomes, and ROI data into clear, compelling positioning and narratives.
Partner cross-functionally with Product, Marketing, Sales, Customer Success, and Insights teams to align on value messaging.
Manage complex, multi-stakeholder projects with clear timelines, owners, and success metrics.
Distribute value storytelling content across multiple channels, including web, campaigns, sales enablement, and lifecycle programs.
Measure and analyze campaign and content performance, using insights to iterate and improve impact.
Establish best practices for value storytelling and positioning that can scale across teams and launches.

5+ years of experience in product marketing, marketing campaign management, or a closely related field.
Proven experience leading cross-functional marketing projects with multiple stakeholders.
Strong background in positioning and messaging, particularly around customer value, outcomes, or ROI.
Experience distributing marketing content across multiple channels and audiences.
Demonstrated ability to measure and communicate the impact of marketing campaigns or content.
Exceptional written and verbal communication skills, with a talent for clear, persuasive storytelling.
Strong project management skills, with the ability to balance strategy and execution in a fast-paced environment.

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles.
In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs).
Some roles may also be eligible for overtime pay.
Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

Senior Product Marketer, Value Storytelling

Key skills