Key skills
B2B product marketingCommercial acumenGTM strategyTechnical translationAI toolsMailchimpAdobe SuiteCRM systemsExcel/Google SheetsGoAISalesforceCRMPhotoshopProduct ManagementCollaborationSales
About this role
Reotemp Instruments is seeking a hands-on Product Marketer to own go-to-market strategy, product positioning, and customer adoption for a defined set of products. The role involves collaborating with Sales, Product Management, Engineering, and Marketing to develop frameworks that maximize pricing and drive demand.
Responsibilities:
- Travel with Sales (~20%): Join field visits and trade shows to learn customer environments, business contexts, and the sales process firsthand
- Synthesize Insights: Translate field observations into refined Ideal Customer Profiles (ICPs), personas, and messaging, feeding those insights into marketing plans that improve outcomes
- Sales Enablement: Collaborate with Sales on distribution strategy, outreach plays, and pipeline acceleration; enable reps with collateral and talk tracks based on real-world feedback
- Distributor Amplification: Create and execute marketing campaigns that leverage our distributor network to amplify messaging, providing channel partners with the assets and strategy to drive demand in their local territories
- Maximize Pricing Opportunities: Develop marketing frameworks and strategies that empower the sales team to maximize pricing on new opportunities and expedites
- Legacy Pricing Updates: Create tools and data-backed arguments to help Sales confidently update pricing for legacy accounts to match current market value
- Value-Based Selling: Ensure the sales team is equipped to sell on value and convenience, not just specs, helping them increase deal size and margin
- Own GTM Strategy: Define segments, value props, and launch plans for assigned products with clear KPIs
- Positioning & Messaging: Craft crisp, technical yet customer-friendly positioning, messaging frameworks, and competitive differentiators
- Technical Marketing: Create or coordinate datasheets, spec sheets, product samples, comparison matrices, application notes, buying guides, web/product pages, and demo overviews
- Distribution: Plan and execute audience distribution (email, paid search/social, distributor syndication of programs) and support account-based motions
- Adoption/Retention: Drive post-launch adoption campaigns, onboarding content, lifecycle communications, and retention plays
- Measurement: Define KPIs, build dashboards, track ROI, and present insights and next steps
Requirements:
- 1–4 years in B2B product marketing, B2B manufacturing, or sales with strong marketing collaboration
- Demonstrated ability to view sales processes through a marketing lens and translate field observations into actionable strategy
- Comfortable working with numbers and pricing models; ability to build frameworks that help sales teams capture value and increase margins
- Experience or strong interest in leveraging AI tools and CRM customizations to drive business efficiency
- Demonstrated ability to segment audiences, define value props, and run launches or adoption programs
- Able to digest specs and customer pain points to convert them to benefits; collaborate effectively with engineers and product managers
- Familiarity with Mailchimp, paid ads platforms, Adobe Suite (Photoshop and InDesign), CRM (e.g., HubSpot/Salesforce), Excel/Google Sheets, and basic marketing automation
- Industrial/instrumentation experience is a plus