Key skills
Product marketingCross-functional project managementPositioningmessagingMarketing campaign managementContent distributionData analysisWritten communicationVerbal communicationStorytellingProject management skillsAIAnalyticsSaaSProject ManagementCommunicationCustomer SuccessSales
About this role
HubSpot is an AI-powered customer platform dedicated to helping organizations grow better. The Senior Product Marketing Manager, Value Storytelling will own the strategy and execution of value-driven narratives, leading campaigns and collaborating across teams to articulate customer value and ROI.
Responsibilities:
- Lead end-to-end value storytelling campaigns, from strategy and planning through execution and measurement
- Translate customer insights, product outcomes, and ROI data into clear, compelling positioning and narratives
- Partner cross-functionally with Product, Marketing, Sales, Customer Success, and Insights teams to align on value messaging
- Manage complex, multi-stakeholder projects with clear timelines, owners, and success metrics
- Distribute value storytelling content across multiple channels, including web, campaigns, sales enablement, and lifecycle programs
- Measure and analyze campaign and content performance, using insights to iterate and improve impact
- Establish best practices for value storytelling and positioning that can scale across teams and launches
Requirements:
- 5+ years of experience in product marketing, marketing campaign management, or a closely related field
- Proven experience leading cross-functional marketing projects with multiple stakeholders
- Strong background in positioning and messaging, particularly around customer value, outcomes, or ROI
- Experience distributing marketing content across multiple channels and audiences
- Demonstrated ability to measure and communicate the impact of marketing campaigns or content
- Exceptional written and verbal communication skills, with a talent for clear, persuasive storytelling
- Strong project management skills, with the ability to balance strategy and execution in a fast-paced environment
- Experience working with customer insights, research, or analytics teams
- Familiarity with B2B SaaS or product-led growth models
- Experience partnering with Sales or Revenue teams on value-based messaging
- Comfort using data and customer proof points to influence positioning decisions