Own the enterprise objective to achieve 2X annual engagement growth across all Digital Health Network programs.
Architect and embed engagement principles into digital program design, workflows, and user experiences across the portfolio.
Optimize performance across the full consumer lifecycle: awareness → activation → enrollment → onboarding → sustained engagement → adherence → re-engagement.
Develop and scale advanced engagement capabilities, including predictive enrollment models, churn/retention modeling, and next-best-action engines.
Establish engagement forecasting models tied to revenue, utilization, and Total Cost of Care targets.
Define enterprise engagement dashboards, performance governance, and executive reporting cadence.
Oversee optimization strategy across owned, partner, and client-controlled channels.
Lead structured experimentation frameworks (A/B testing, cohort analysis, continuous optimization).
Partner with Finance to model CAC, LTV, and ROI scenarios and influence budget allocation across engagement initiatives.
Quantify and communicate engagement impact on utilization, client retention, and enterprise growth.
Support enterprise sales and client retention through data-driven engagement insights and performance storytelling.

10+ years of executive experience leading enterprise engagement, digital growth, or transformation initiatives.
Deep experience in B2B2C healthcare, digital health, healthcare services, or population health ecosystems.
Demonstrated success improving activation, retention, utilization, and engagement at enterprise scale.
Proven experience influencing or owning CAC, LTV, and ROI performance in complex operating environments.
Strong understanding of AI/ML applications in personalization, predictive modeling, and responsible healthcare innovation.
Experience establishing performance governance, forecasting models, and executive reporting frameworks.
Exceptional ability to influence cross-functional stakeholders without direct authority.
Executive presence with the ability to translate performance data into strategic action for C-suite and board audiences.

Vice President of Engagement Transformation

Key skills