Oversee synthesis of market, competitor, and audience intelligence into compelling implications & narratives that drive decision-making
Proactively anticipate market shifts, competitive dynamics, and customer behaviour changes to evolve brand strategy accordingly
Champion the voice of the customer, consolidating market research and insights to ensure the brand strategy reflects unmet needs and motivations
Inform and aid in the development of brand strategy foundation including brand positioning, messaging strategy, competitive strategy and more
Partner with engagement strategy to ensure alignment of all creative and activation outputs
Partner closely with Creative, Account, Scientific, and Engagement teams to ensure seamless strategy integration

Bachelor’s degree in Marketing/Advertising, Communications, Psychology, Anthropology, Sociology, Statistics
7+ years’ experience in a healthcare/pharmaceutical advertising agency environment
Relevant category experience
Experience with patient pharmaceutical marketing
Understands the pharmaceutical & healthcare industries
Skilled in leading strategic planning discussions and collaboration sessions
Strong synthesis skills and analytical rigor
Skilled in bringing new ideas to the table, leveraging data and insights
Proven success selling strategic ideas and recommendations
Skilled in developing and delivering high quality, compelling client presentations
Excellent communication and writing skills

You will receive a 401K plan with an employer match contribution up to 4% (immediately vested)
Life insurance
Disability coverage
Medical, dental, and vision plans
Flexible working arrangements including hybrid and remote work
Option to work from anywhere across the globe two weeks each year
20 vacation days plus one personal well-being day
9 public holidays
Gifted end-of-year holidays
Early Summer Friday finishes in June, July, and August
Free counselling through employee assistance program
Personalized health support
Enhanced maternity, paternity, and family leave policies
Continuous opportunities for professional development with on-demand training

Senior Director, Brand Strategy

Key skills