Product Marketing Director – Workday

Role Overview

• Guide, create, and deliver differentiated positioning, messaging, and buyer personas that communicate compelling value throughout the buyer journey.
• Lead development of AI-informed messaging frameworks and leverage generative AI tools to enhance speed, personalization, and quality of content creation.
• Support and influence GTM strategy and execution aligned to product/domain ownership.
• Perform market, customer, and competitive research (primary and secondary), leveraging AI-powered research and analysis tools to extract actionable insights and identify new product opportunities.
• Lead new product and feature launches, partnering with product management on roadmap prioritization and narrative development.
• Support marketing programs that drive awareness, engagement, and pipeline growth.
• Collaborate with demand teams to build and execute high-response campaigns informed by performance analytics and AI-driven insights.
• Enable sales, GTM teams, and strategic partners with differentiated messaging and positioning, competitive intelligence, and value frameworks.
• Develop AI-enhanced enablement assets (e.g., dynamic talk tracks, persona-based messaging variants, objection-handling frameworks).
• Provide thought leadership and category narrative development within the Sales Performance Management and broader Revenue Performance ecosystem.
• Foster customer advocacy programs (CABs, user groups, events, field engagement).
• Lead cross-functional initiatives aligned to corporate objectives with defined KPIs and measurable outcomes.
• Champion adoption of generative AI tools and workflows within product marketing to increase efficiency, insight quality, and scale.

Requirements

• 10+ years of B2B technology experience, ideally within Sales Performance Management, Revenue Operations, or enterprise SaaS.
• 5-7+ years in product marketing leadership roles.
• Demonstrated track record of driving successful enterprise GTM strategies with measurable revenue impact.
• Knowledge of or direct experience with SPM technologies (Varicent and competitors).
• Experience within the Workday ecosystem strongly preferred.
• Familiarity with enterprise sales motions, platform selling, and value-based selling models.
• Strong proficiency using generative AI tools (e.g., ChatGPT, Claude, Gemini, Copilot, AI research tools) to accelerate:
• Messaging development.
• Competitive analysis.
• Persona research.
• Content creation.
• Enablement development.
• Ability to design AI-assisted workflows to improve productivity, scalability, and content quality.
• Experience evaluating AI outputs critically for accuracy, brand alignment, and differentiation.
• Curiosity and experimentation mindset around emerging AI tools and GTM innovation.
• Exceptional storyteller with strong messaging framework expertise.
• Ability to create bold, differentiated positioning that elevates category narrative.
• Clear, compelling written and verbal communication skills.
• Strong analytical mindset; able to interpret disparate datasets and adjust strategy based on insights.
• Significant cross-functional project planning and leadership experience.
• Collaborative, consensus-building leadership style with executive presence.
• Established relationships with analysts, influencers, and industry associations preferred.
• Bachelor’s degree in Marketing, Business, Computer Science, Engineering, or related field.
• MBA preferred.

Benefits

• Innovate with Purpose: Build impactful solutions for customers worldwide.
• Join Excellence: Work in a diverse, collaborative, and innovative team.
• Shape the Future: Lead in redefining revenue optimization.
• Grow Together: Unlock your potential in a supportive environment.