Guide, create, and deliver differentiated positioning, messaging, and buyer personas that communicate compelling value throughout the buyer journey.
Lead development of AI-informed messaging frameworks and leverage generative AI tools to enhance speed, personalization, and quality of content creation.
Support and influence GTM strategy and execution aligned to product/domain ownership.
Perform market, customer, and competitive research (primary and secondary), leveraging AI-powered research and analysis tools to extract actionable insights and identify new product opportunities.
Lead new product and feature launches, partnering with product management on roadmap prioritization and narrative development.
Support marketing programs that drive awareness, engagement, and pipeline growth.
Collaborate with demand teams to build and execute high-response campaigns informed by performance analytics and AI-driven insights.
Enable sales, GTM teams, and strategic partners with differentiated messaging and positioning, competitive intelligence, and value frameworks.