Executive Director, Leasing Advisory

Role Overview

• Create and execute integrated marketing strategy that support Leasing Advisory services across all AM markets.
• Lead the development and implementation of AM-wide marketing campaigns that leverage synergies between Leasing Advisory offerings.
• Collaborate with regional directors and country heads across AM to ensure marketing alignment with local market dynamics and business objectives.
• Oversee substantial marketing budgets for integrated campaigns, ensuring optimal allocation across the division and geographical markets.
• Develop comprehensive tactical plans and execute multi-channel marketing campaigns supporting Leasing Advisory mandates.
• Lead complex marketing projects that support the delivery of integrated Leasing Advisory marketing objectives across multiple AM markets.
• Ensure all marketing activities across regions and countries align with broader marketing communication efforts and key messages for the service lines.
• Work closely with AM Research teams and business leaders to develop content strategies for integrated marketing campaigns around thought leadership products.
• Collaborate with digital teams to develop and deliver sophisticated digital solutions that support the Leasing Advisory client acquisition and retention.
• Provide strategic oversight for deploying social media assets across local market channels.
• Direct large-scale client and internal events across multiple teams, including venue selection, invitation coordination, event collateral preparation, logistics and post-event evaluation.
• Coordinate the compilation, creation and distribution of regular and ad-hoc client communications across Leasing Advisory, including effective use of CRM systems.
• Provide strategic advice and guidance to business stakeholders on JLL brand application across client and vendor-specific applications.
• Provide comprehensive measurement and ROI analysis across integrated projects and campaigns for Leasing Advisory initiatives.
• Develop and maintain sophisticated tracking systems for marketing and communications metrics, generating strategic monthly and quarterly reports.
• Implement data-driven improvements to marketing strategies based on performance analytics.
• Work with Creative Services to ensure that all marketing materials adhere to the JLL’s brand guidelines.
• Manage relationships with external suppliers and agencies to save cost or add value to the delivery of marketing initiatives.
• Maintain project files, including budgets, production schedules, and completed samples. Track marketing and communications metrics and generate monthly/quarterly reports.

Requirements

• Degree-level education or equivalent professional qualification
• Minimum 15 years of progressive marketing experience in fast-paced, multinational organizations, preferably in professional services industries
• Proven experience in commercial real estate marketing with exposure to leasing advisory services
• Demonstrated experience managing marketing teams and substantial marketing budgets
• Exceptional brand and product marketing planning and execution skills with proven ability to deliver multi-market, multi-channel marketing and communication campaigns
• Outstanding English written and verbal communication skills suitable for senior-level stakeholder engagement
• Advanced understanding of digital marketing processes, techniques and tactics across multiple channels
• Strong understanding of investment markets and real estate markets, with financial services or investment banking experience highly advantageous
• Proven ability to work effectively with stakeholders at the most senior levels and manage complex projects across multiple services and geographies
• Proactive, flexible approach with ability to meet tight deadlines and willingness to travel extensively within AM (primarily US) as required
• Ability to work effectively across diverse AM markets and cultures
• Experience leading marketing teams through organizational change and capability development
• Proven success working in complex matrix environments with multiple stakeholders
• Demonstrated ability to evolve and build new client-facing propositions for market differentiation.

Benefits

• 401(k) plan with matching company contributions
• Comprehensive Medical, Dental & Vision Care
• Paid parental leave at 100% of salary
• Paid Time Off and Company Holidays
• Early access to earned wages through Daily Pay